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Let’s imagine you are at a new job. You have been there for approximately 6 months. You are an Account Executive for a tech company. The goal, when you got hired, was to be the closer for the company and get more sales. While at work you are giving 500 new leads every week. The company did not tell you any KPIs you have to reach. You do not know how much money the company makes per lead. Your manager starts riding you to get more sales. The time spent doing other tasks is making it difficult for you to get sales. You feel as if this kind of set-up is not optimal for anyone. How can you be goal-oriented with this tech company?

We all know someone who had to create their own goals and quotas. This was not apart of the job when they signed up at all. The manager, VP of sales, and CEO of the company we described are not goal-oriented at all. This leaves huge gaps to start to fix. This is just one example of a company that is not helping its employees to have goals. We know in this blog it is for people who work for a business and run there own. This is our 4 simple steps to being more goal-oriented for your business.

Organization of your goals

To be goal-oriented you have to start with knowing what are you trying to accomplish. Start by creating a list to organize what is most important to not as important. This list is going to look a little jumbled at first, but we are going to create it to look clean and easy to read. Then you have to separate the short-term vs the long-term goals. Lastly, organize it in a way to make it easy for you to understand. Some people color code by areas of their job. Some might make this list on a notebook or on their Google Drive. This is all discretionary for you to determine for your success.

Plan your goals

This means you need to start breaking down how much time will go into the goals you have set yourself. You need to average how long each goal should take. This will better help you to allot time for your goals. We here at Reborn love to go over our goals weekly. This gives us either ending our week off with what is happening for next week or starting the week off with where we need to get to. Planning is essential, but our favorite thing to do is check it off of our list.

Check off your finished tasks one at a time

Once you have organized and planned your goals, let us start to check them off. As we stated in the prior paragraph, make sure to set out time to do these tasks. If you do not, they will never be accomplished. Making sure to stick with the time you have chosen is crucial. If you are going to take time to put it on your calendar, get it done. Next, make sure you are saying no to other items. You wanted to be goal-oriented in the first place so be ready to decline some people for accomplishing what you set out to do.

Lastly, make sure to not multi-task. It will throw you off of your flow. I agree if you want to create a calendar invite for 5 different people do that. What you have to understand is that it is one task with 5 subsections. Do you think trying to do all 5 at the same time is productive? No! We love to be productive, but there is a time and place you can multitask. Trying to be goal-oriented and multitasking is not the way to go.


Now after you have done all of this great work we have to track our progress. As a company owner, we have a weekly meeting to see where we are at on the goals discussed the week before. We do this by creating meeting minutes every week and speaking to the department head on our progress. This allows for just enough check-in from our staff and keeps us in the loop.

When it is finished this is an awesome feeling and we can now move on to new projects. When we find some task was not accomplished we make sure to ask them why it did not get completed in less than 4 sentences. We also ask for them to set a date that would be appropriate for them to finish that task. This puts less stress on you and more accountability on their end.


We love instilling our employees and future clients to be more goal-oriented for the betterment of the company’s progress. Not taking the time to create goals/tasks to get done allows you to forget. We are not perfect, but when we write things down, calendar them, and have a meeting on our progress it should be easy to see where you want to be.