If you’ve been struggling with figuring out how to get your content strategy up and running, you certainly aren’t alone. Information regarding the basics of putting together a successful blog can be confusing if you aren’t a seasoned professional. Regardless, the benefits that come with starting and maintaining a blog or overall content strategy are immense. The fact that your largest competitors are already probably creating blog content for your target audience adds motivation for you to learn the steps for creating one of your own. Fortunately, creating a SEO friendly blog is easier to create than you might think.
Why it’s Important to Know How to Write SEO Friendly Blogs
There are several reasons why learning how to write SEO friendly blog should be your top priority. First is that they’re capable of answering common questions that people regularly ask. By writing blog posts that answer the questions of your readers, you will create a positive relationship with them. Readers will associate your brand with them getting important information. Since that’s the case, SEO friendly blogs play an essential role in moving lead throughout the sales funnel.
Another benefit of learning how to write a SEO friendly blog is that it provides an opportunity to engage you core audience. This is especially true if they comment and share your post on any social media channels. Some steps to keep in mind with writing SEO friendly blogs include a few of the following.
Conduct Keyword Research
The primary goal of writing SEO friendly blogs is to create impactful content that is relevant to people. One way to know its relevancy is by it’s ranking on search engine result pages (SERPs). One of the most common and popular SERP is google.
No one wants to spend valuable time writing blogs that no one will read. So learn how to avoid this problem by doing keyword research. By conducting keyword research you can significantly increase your blog post ranking by using targeted keywords people are searching for. Take the guesswork out of writing impactful blogs. Use this important information to push you content to the top by writing relevant content that will reach your audience on any SERP.
Ever wondered how long or what words to use? Keyword research can help with that. Even though it does takes some effort in finding good keywords or phrases, you’ll definitely regret not doing it. This is a crucial step when creating any SEO friendly blog. Don’t waste your effort writing a blog that will never reach your targeted audience. The bright side to keyword research is that it is easily accessible to anybody. These easy-to-use tools can help you get ahead when writing SEO friendly blogs.
Prioritize People in Your Content Writing Efforts
Believe it or not, there’s much more to writing an SEO friendly blog post than conducting keyword research. One challenge with writing SEO friendly blogs is ranking high with SERPs while still being easy to read for everyone. This is because even the most perfectly written blogs will be penalized if you prioritize SERPs over readers. One of the biggest mistakes you will make when optimizing you SEO blogs is overusing you target keyword. This practice is referred to as “keyword stuffing” and will negatively impact the SEO of your blog posts.
This is because content it holds isn’t as valuable in comparison to similar blogs using the same keyword. Search engines will always favor content that is the most helpful to readers. So creating content for the purpose of ranking high on any SERP will do more harm than good. The great thing about SEO are the amount of resources out there to help prevent keyword stuffing and nonhelpful content. Making good use of all these resources will make a difference in achieving your SEO goals.
Use Subheadings to Make Your Content Easier to Read
Making your content easy to navigate for readers is one of the best ways to make your blogs SEO friendly. Subheading are essential in creating a stress-free reading experience for new visitors. Properly using subheadings ensure that your blogs have the best possibility of ranking high on any SERPs. For instance, those target keywords you’re hoping to rank for should be used sporadically in subheadings. They should also be formatted on your blog accordingly.
Without subheadings, your content won’t rank as highly as your competitors. This is because readers will be more likely to navigate away from your page. SERPs will deem your content to hard to read if it’s not broken down into smaller sections. This will potentially lead your core audience to leave your blog in favor of your competitors. Typically, subheadings should inform readers about what they are going to read and what it’s about. The key to any subheading is to be short, sweet and to the point.
Simplify Your Sentence Structure
Just like your subheading, your sentences shouldn’t be long either. When optimizing your blog’s SEO, it is important to keep your sentence short. A good rule of thumb is to keep the majority of them to 20 words or less. Another helpful rule is to remember to keep sentences simple to read. This means to keep the reading level at a high school reading level. Easy to read, easy to understand, easy to rank. The best way to create quality content is to avoid using jargon, or unnecessarily large and complex words. It’s also helpful to keep the language of your post as conversational as possible. You can do this by using an active voice along with proper grammar. These small things go a long way when trying to keep readers engaged with your blog.
Take your time when your editing your blog posts. Ignoring the small things can have a negative effect on your SEO results. That’s why going through the content your write is so important. This is an essential tool in optimizing your blog’s SEO. Regardless those aren’t the only reasons you should edit your blog posts. Editing for general fact checking should also be a priority in writing a blog.
Build Authority Using Hyperlinks From Reputable Sources
One of the biggest obstacles with trying to establish a core audience is building trust. This is why you need to use hyperlinks from valuable sources. Proper using hyperlinks is an effective way to rank highly on many SERPs. By using reputable links is an instrumental tool to get your point across. Doing so can help you inform your audience that your blog is up-to-date and can be trusted. Additionally, using certain sources may allow you to develop a link-building strategy. This in turn will improve your overall SEO.
Even though there are many benefits of using links from authoritative sources, you don’t want to over use them. The idea of using outside links is to reinforce the legitimacy of your blog post. But by providing too many, you increase the chances of the reader permanently clicking away from your blog. Ideally you want to use 1-3 links to establish your stance on whatever subject you write about. This gives you the ability to build trust with your core audience without the risk of them leaving your blog. Now, if you don’t have any hyperlinks, it’ll be difficult for you to develop any trust among newcomers that read your blog posts. Additionally, ranking on SERPs will become more difficult without any internal or external links in your blog.
Get More Insight From The Experts at Reborn Consultants
Taking the steps to create blog posts that are SEO friendly can be overwhelming at first. But in doing so you will see an undeniable positive impact on your business. From increasing website traffic to answering frequently asked questions, SEO optimization is a necessity. If you don’t have time to commit to a content strategy that requires all these SEO optimizing tips, don’t worry. Reborn consultants will give you everything you need to create a content strategy guide. Our professional possess years of digital marketing experience that will help achieve all your SEO-related goals. To hear more about the benefits of working with Reborn Consultants, schedule a call with us today!