If you have a business, you may be asking why your business needs SEO. Search Engine Optimization, also known as SEO, is great for any business.
No matter what the size of your company, SEO can help your business grow and get more traffic. It can also offer new customers and returning customers a better experience.
There are many reasons why your business needs SEO. In fact, we have chosen 10 of the best reasons as to why your company needs SEO. Even if you are not aware of your company and it’s online presence, your company has one. Let us help you make it the best that it has ever been.
Keep reading to see how SEO can help your business:
1. Search Engine Optimization
SEO, Search Engine Optimization, is a way for search engines to give users the information they need. Search engines, such as Google or Bing, gather and index websites. This is a lot of information and there needs to be a way to sift through all of the information.
Algorithms are used to go through the information on websites and pull what matches the users question. Engineers and developers are constantly trying to improve the algorithm. When a new change comes out for the algorithm, SEO is what comes into play. It helps your content stay on top and reach new people.
SEO can help your company have an online presence. It can help boost sales and reach customers you weren’t able to. This grows your company and helps build loyalty. These relationships are what drives companies and allows companies to stay around for decades.
2. Search Result
When you type something into a search engine and hit enter, the website links that show up are search results. You want your content to rank on the first page when someone searches for content related to your business.
The better your content is, the more likely it is going to rank on the first page. Ranking on the first page is important because not a lot of people will scroll all the way down and click on the second page.
3. Organic Search
You can spend a lot of money on paying for ads on Google. There is also the option to get your website pages to show up at the very top of the search result. This is an option that is available but it can get expensive if you continue to do it regularly.
The other option that is available is organic search results. These are the website links that appear on the page and do not have the ad symbol near it. The results are websites that the algorithm has searched and has found the most useful.
4. Website Traffic
The more traffic you have on your website, the more potential purchases you will have. This grows your business and allows your company to have name and brand recognition. The more people know about your business, the more likely they are to buy your product or service.
The more eyes that are on your site can eventually turn into sales. This is great because you get to reach more customers. It can also help target your audience and allow them to engage with your website. The goal is to have customers that are loyal and keep coming back.
5. High-Quality SEO
Not all SEO companies are the same. You want a company that stays on top of changes that are happening online. Take the time to find out what best practices a company is using, If a company is not uses best practices, they may not have the best ranking website pages.
How do you know that you are getting high quality SEO? You should be able to see SEO ranking go up within several months. Another item to keep in mind is that it does take time. You want a company that takes time on their content they create and that they target keywords.
6. User Experience
You may hear the term user experience and think of marketing and design. While this is something that falls under marketing and design, it also impacts your SEO. You want to have a website that is easy to use and looks great. If something is hard to find, a user will click the back button and go to another site.
If your website is easy to navigate and use, users will keep coming back. Having an easy set up means your user does not have to click around a lot to find what they are looking for. A good user experience builds trust and leaves a good impression on potential customers.
7. Potential Customers
How do you get customers to see your content? Our answer is SEO. Why your business needs SEO, to reach customers. We believe that there are a lot of great businesses out there that have yet to be discovered. With a solid SEO plan, businesses are able to find customers.
Not everyone who visits a website is going to make a purchase. What you want is to get more eyes on your website. This widens the chance of someone making a purchase or calling to set up an appointment.
8. Google and Other Search Engines
Google is the most well known search engine. There are other search engines that are not as well known, such as Duck Duck Go and Bing. When someone is referring to chagnes in an algorithm or SEO practices, they are most likely talking about Google.
Most of the time and energy that goes into SEO is spent on Google and it’s algorithm. This is because most people use Google. When you target the most popular search engine, you are more likely to get traffic to your website.
9. SEO Tactics
There are different tactics that you can use when it comes to SEO. A lot of people try to beat the system by finding ways around it. While this may sound easy, it has lasting results. If you do a quick SEO approach, it can end up hurting your business. What that looks like is good search results but then your website slowly drops in rankings.
You want to have a long term plan. Think of it as a relationship with a search engine. You want your content to be on good terms with crawlers and the search engine. The more excellent content you put out, the more likely the search engine is going to recommend your site.
10. Good SEO and Search Engine Rankings
People are smart and try to out think the algorithm all of the time with SEO. Back when search engines first started being used there were a lot of work arounds. These included tactics such as word stuffing, link stuffing, and image stuffing.
As technology has evolved and grown, most of these practices are flagged and known as black hat practices. Secondly, your SEO ranking will actually be given bad marks, which moves your content down the list. Lastly, if you make enough mistakes and serious mistakes, your website can be banned and won’t show up at all.
Following best practices for SEO gives your website credibility and reliability with search engines, allowing your content to appear when looked for.
Do you know how your business ranks in terms of SEO? Whether you have a good idea or have no idea what your SEO ranking is, let us help you out. Reborn Consultants loves learning about different businesses and creating SEO plans.
We specialize in all things web-related and have helped companies strengthen their online presence and SEO rankings.